At the intersection of software development and artistry, we crafted a narrative to activate Carveco’s new software feature. This feature uses AI to turn any still photo into a 3D relief, but we wanted to communicate more than a product development launch. 

Building on a tactile art exhibition, we positioned Carveco’s design software as not just a digital breakthrough but a cultural one, enabling new ways to experience the world through tactile artwork at scale, resonating deeply with the blind community. 

By grounding the story in social impact and human connection, the campaign has broadened the conversation around accessibility across cultural sectors, while effortlessly showcasing the use case for Carveco’s software feature in an understated yet influential capacity. 

An innovative brand activation emboldened by narrative credibility and real impact.